Hello.
I've spent over 15 years making brands impossible to ignore — and I'm just getting started.
From spokesperson for a 192,000-student urban school district to refreshing the corporate identity of a global tech company, my career has been anything but a straight line. It's been better: a masterclass in showing up, speaking up, and making sure the right people hear the right message at exactly the right moment.
I've led PR and communications teams at agencies, theme parks, school districts, and startups. I've written Op-Eds, coached C-suite executives through media fire drills, grown a 40K social following by 3X in a single month, and won back-to-back Best PR Program awards from the International Association for Amusement Parks and Attractions. (Yes, really — theme parks are serious business.)
My sweet spot is building integrated communications strategies and PR programs that actually connect — across paid. earned, shared, and owned channels — while keeping teams aligned, brands consistent, and stakeholders genuinely excited.
Currently leading robust communications programs for mission-driven clientele, and getting to do what I love at scale.
Let's connect if your organization is ready to level up its brand storytelling, thought leadership, and PR presense in a meaningful way.
The JFS Mission
To amplify the stories that matter — connecting brands, communities, and ideas through communications rooted in clarity, integrity, and genuine human connection. I'm here to make complex things land simply, and to build the kind of trust that lasts beyond the headline.
“If you don’t tell your story, someone else will.”
— Unkown
